You are an expert in your field of business. You have a unique perspective to offer. And this is not the first time someone has suggested you write a book. Sure… that would be amazing, you think – but how? Where do you even start?

It’s quite simple. If you’ve been sharing your expertise online – social media content, blog posts, your website, podcasts, videos, courses… grab all of that – have the audio and video transcribed if necessary – and start to organise and categorise what you’ve already produced on the subject. Chances are you’ve got a lot of content you can use – you will just need to expand on parts of it and edit it so that it flows cohesively as a whole. If you’re new to putting yourself out there online, it doesn’t have to be either/or. Start with brainstorming what you know about your topic, organise that into a logical order, and then start writing a blog post that you can expand into your first chapter, or – if this is the way you work – go ahead and get all your thoughts down and pull out a small sub-section that you can share as a blog post and link to on social media.